Studio JUX» Sustainable Entrepeneurship http://www.studiojux.com design + eco + fair Mon, 06 Feb 2012 09:47:57 +0000 en hourly 1 Night and Day of Sustainability http://www.studiojux.com/2009/09/night-and-day-of-sustainability/ http://www.studiojux.com/2009/09/night-and-day-of-sustainability/#comments Thu, 10 Sep 2009 15:05:00 +0000 Carlien Helmink http://www.studiojux.com/test/?p=168 On 08.09.09 it was the Night of Sustainability. JUX was present, next to some ministers, famous Dutch people and influentials on sustainability. JUX dressed four of the most sustainable Dutchies for the fashion show. What an experience! The location was beautiful, it was an old train storage hall. The discussions were heavy, even the best informed people disagree on sustainability. The show was awesome. Our four influentials looked beautiful and proud in JUX, while they expressed their opinion on the future of the environment and all. Thanks to WatMooi and Urgenda for the great evening!

After the night of sustainability, it was the day of sustainability in The Netherlands. Throughout the country, there were a lot of events. All to raise awareness, discuss, share knowledge and inspire. JUX participated in the Awearness Fair Fashion event in Arnhem where we showed our fall/winter 2009-2010 items. It was great to work with stylist Annet. She really made the outfits work! And it was great to see what Wilma and Jeanette do for sustainable fashion. Thanks ladies!

]]> http://www.studiojux.com/2009/09/night-and-day-of-sustainability/feed/ 0 Why fashion should be fun http://www.studiojux.com/2009/05/why-fashion-should-be-fun/ http://www.studiojux.com/2009/05/why-fashion-should-be-fun/#comments Sat, 23 May 2009 14:34:40 +0000 Carlien Helmink http://www.studiojux.com/test/?p=144 Fashion is fun. In particular for fashionistas but also for the shy guy who gets a compliment from the girl he fancies. Fashion gives you confidence, an outfit gives you a social identity. This week, I’ll go to a wedding and all guests are communicating about the best outfit. I see tweets, I hear people talk about it. It’s fun to dress up and feel good.

Fashion is fun for you and me as consumers. I think the purple Indian guy, who’s body has the same color as the fabric he just painted, isn’t much into fashion. Nor is the girl in China Blue, a movie about a jeans manufacturer in China. She lives with 12 other girls in one small room, gets no sleep and no free time.

Click here to view the embedded video.

As you probably know, my brand is called studio JUX. JUX is a German word for fun. According to JUX, fashion should be fun: for you as a consumer, for us as a brand and for the suppliers in Asia. That’s why JUX is member of Clean & Unique and Fair Wear Foundation.

So be a fashionista, love design and be conscious. I admit, it’s not easy. The fast fashion of H&M and Zara is tempting. I have difficulties buying 100% sustainable. For instance, where do I find sustainable tights? I’m still searching for the best addresses to buy a 100% good.

Some tips from me:

  • Yuga in Haarlem is a lovely shop with sustainable fashion.
  • watMooi is a good webshop.
  • Check hiphonest.com for the latest news…

Do you have tips?

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