So you love fair and green clothes, but most consumers can’t even find them
Here's some fascinating news from our homecountry, the Netherlands. Research shows that more than half of the Dutch population knows that environmental problems and poor working conditions occur in the fashion industry, yet nine out of ten consumers have no idea which brands they should keep responsible for those problems. So it shouldn't be a surprise that for 90 percent of →
Night and Day of Sustainability
On 08.09.09 it was the Night of Sustainability. JUX was present, next to some ministers, famous Dutch people and influentials on sustainability. JUX dressed four of the most sustainable Dutchies for the fashion show. What an experience! The location was beautiful, it was an old train storage hall. The discussions were heavy, even the best informed people disagree on sustainability. →
Why fashion should be fun
Fashion is fun. In particular for fashionistas but also for the shy guy who gets a compliment from the girl he fancies. Fashion gives you confidence, an outfit gives you a social identity. This week, I'll go to a wedding and all guests are communicating about the best outfit. I see tweets, I hear people talk about it. It's fun →
