On 08.09.09 it was the Night of Sustainability. JUX was present, next to some ministers, famous Dutch people and influentials on sustainability. JUX dressed four of the most sustainable Dutchies for the fashion show. What an experience! The location was beautiful, it was an old train storage hall. The discussions were heavy, even the best informed people disagree on sustainability. The show was awesome. Our four influentials looked beautiful and proud in JUX, while they expressed their opinion on the future of the environment and all. Thanks to WatMooi and Urgenda for the great evening! Read the rest of this entry »
Archive for the ‘Sustainable Entrepeneurship’ Category
Night and Day of Sustainability
Why fashion should be fun
Fashion is fun. In particular for fashionistas but also for the shy guy who gets a compliment from the girl he fancies. Fashion gives you confidence, an outfit gives you a social identity. This week, I’ll go to a wedding and all guests are communicating about the best outfit. I see tweets, I hear people talk about it. It’s fun to dress up and feel good. Read the rest of this entry »
