studio JUX = design + eco + fair

The designer

Jitske Lundgren (1980) has studied fashion in Utrecht, Southampton and Paris. She graduated the European Master in Fashion and Textile Design at the famous Institute Francais de la Mode. During a study trip to India, a purple man changed her ideas about fashion. This Indian man was responsible for dyeing the clothing. He was standing in a bath full of purple dye, and thus had to go through live in the very same color as the clothes he produced. This was not her idea of fashion being fun! After graduation, Jitske worked as a fashion designer for established brands. There, her disappointment about the fashion industry became stronger. So she decided to do it her way and started studio JUX. Jitske lived in Kathmandu for almost five years to manage the studio JUX factory together with a Nepali woman. In august 2013, a Dutch production expert moved to Nepal for the factory and Jitske came back to Amsterdam to work together with Carlien on studio JUX's international growth.

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The manager

Carlien Helmink (1983) has studied Communication Science in Amsterdam. During her teenage years, her parents showed her Asia to let her discover a different and upcoming part of the world. Carlien already had a strong sense of justice and was struck by the poverty. Enriched by this knowledge, Carlien ditched the idea of a solely commercial career. There was only one problem: she had always loved fashion too. And that very industry was responsible for a lot of the damage she had witnessed in South-East Asia. At the end of her studies, studio JUX came along as the perfect solution. The fashion brand combined commercial goals with developing work. Suddenly Carlien knew what to do. She volunteered for studio JUX to help Jitske with sales and PR. Eighteen months and a graduation in Communications later, Carlien joined studio JUX to turn it into a global brand.

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We're incredibly proud of these awards

2009 Winner Ethical Fashion Award - Paris
2012 Winner Green Fashion Competition - Amsterdam
2012 Runner up Source Awards - London
2013 Winner ASN world price - The Hague
2013 Runner up DAM price - Amsterdam
2014 Winner Village Capital - Amsterdam

And here's a video about our story

Try hiking in our mini skirts