So you love fair and green clothes, but most consumers can’t even find them
Here’s some fascinating news from our homecountry, the Netherlands. Research shows that more than half of the Dutch population knows that environmental problems and poor working conditions occur in the fashion industry, yet nine out of ten consumers have no idea which brands they should keep responsible for those problems.
So it shouldn’t be a surprise that for 90 percent of consumers, sustainability is not a consideration when buying new clothes. 57 percent of the respondents blame this on a lack of information.
We can do something about that. Since you’re reading this blog post on our web site, you’re well aware of an environmental and human friendly alternative for your designer wardrobe. So please, do spread the word that you can do good and look good at the same time. Rock on!