We are back from Copenhagen and we had a great time on the fair. We met a lot of new and interesting people and got inspired by the beautiful danish fashionistas. Now we are busy with the orders and Jitske is working on the new collection for summer 2011, exciting!

Since two weeks I´m working for Studio JUX and I had the chance to follow the team to the fair in Copenhagen. As a newcomer in the fashion world it was very exciting for me to go there. Already by thinking about what I´m supposed to wear I got excited and couldn´t wait to experience Copenhagen. When we came there we had to build the stand and the next day the fair officially started. Everybody was dressed up and I did a special effort to pimp my make-up to not immediatly jump out as a “newcomer”! It started quiet and I had my time to observe how everything works. Before I studied all the fabrics, materials and what I could tell about JUX. Then the moment came that I got my chance to tell someone interested the story behind our brand. What a challenge, to be convincing, switch between the languages and to also ask questions. But I managed it and even got the time to shop around a bit, Copenhagen is really a precursor in Fashion and it was amazing to see how trendy the danish people are.

Interesting experience to get a look behind the glamour world!