Archive for May, 2009

Why fashion should be fun

Fashion is fun. In particular for fashionistas but also for the shy guy who gets a compliment from the girl he fancies. Fashion gives you confidence, an outfit gives you a social identity. This week, I’ll go to a wedding and all guests are communicating about the best outfit. I see tweets, I hear people talk about it. It’s fun to dress up and feel good. Read the rest of this entry »

Studio Jux, the beginning

Studio Jux, the beginning

Lately, a lot is happening for JUX.
At the photo above you see Jitske and me finalizing the business plan for JUX at my home in March 2009. Since then, JUX got funded and received government support for our export plans to Japan. It turned out to be a pretty good business plan.

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